D&AD & Canva

Year 2


The Brief

Canva’s primary focus remains the ​same; to bring people into the ​product, empowering everyone to ​design anything, publish anywhere, ​with every ingredient, in every ​language on every device.

Canva

The Challenge

How can we work together to ​educate the creative industries on ​how Canva can become an integral ​part of their workflow and help build ​a more collaborative relationship ​with their clients?

The Solution

We embed Canva into D&AD's ​established ways of working with ​Students, Educators and Creative ​Professionals around the world – ​amplifying their experience of our ​flagship programmes.

Canva for Education

Creating opportunities for Canva to ​help New Blood get noticed.

Promotional Toolkit

An extended resource for all New Blood entrants, plus ​promotional tools for Judges, Nominees and Winners


Imitation is the highest form of flattery – and we're ​unabashed admirers of Canva's partnership with the ​Webby's. We'll make it easy for all industry Judges to ​announce their appointments, Students and Tutors to ​share news of their New Blood nominations and Winners ​to celebrate their Pencils – with a (you guessed it!) fully ​customisable promotional toolkit with Canva. To include ​social assets, digital ads, email images, social badges ​and more.


5,007 New Blood Entrants

– 173 Industry Judges

– 186 Pencil Winners

– 50 Academy Attendees (plus WPP mentors)

– 100+ Shifters

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Jan'2​3

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£55,000 GPB​

Just imagine Instagram, TikTok ​and Linkedin feeds being lit up ​by our 2023 New Blood creative ​campaign – with assets fully ​customised and created with ​some Canva magic. Our agency ​(Guerrilla Studio) has designed ​branded buttons, stickers and a ​strong UGC element.

New Blood Toolkit

Extended to the Creative Class ​of 2023



More than a quarter of all 2022 ​entrants accessed the New ​Blood Toolbox – making use of ​Canva's premium templates, ​fonts, videos and features to ​create their entries. But the ​majority of those entrants have ​now graduated. We have a new ​audience of final year students ​to engage this in academic ​year.


Plus, we'll extend the same ​access to all 100x Shifters in ​London, NYC, Sydney, Hamburg ​and Sao Paulo.






New Blood Toolkit

Extended to the Creative Class ​of 2023



More than a quarter of all 2022 ​entrants accessed the New ​Blood Toolbox – making use of ​Canva premium templates, ​fonts, videos and features to ​create their entries. With the ​majority of those entrants now ​graduated, we've a new group ​of final year students to ​engage.


*Price includes Promotional ​Toolkit






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Launch Oct'22

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£80,000 GPB​

Tutor's Presentation

Teaching tools for Educators



A ready-made Canva deck for ​course leaders to customise ​and present New Blood briefs. ​On campus or online, we'll ​empower them to bring the ​opportunity to life for all their ​students, who will comment, ​ask questions and begin to use ​Canva Docs as teaching (and ​learning) tools.


If Canva becomes a way to ​receive feedback from their ​tutors now, students will take ​this way of working with them ​into their future careers, ​receiving feedback from clients.

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Nov/De​c'23

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£20​,000

New Blood Pitchcraft

With Canva Pro Video



Our research is clear... one of ​the lessons students struggle to ​learn (and teachers to teach), is ​how to create Pencil-winning ​pitch videos. We'll work with ​D&AD Talent to create learning ​content that that is both ​platform agnostic and ​universally applicable – before ​making it easy for our users to ​choose Canva Pro Video (by ​linking out to your Toolbox), to ​put those lessons into practice.


This strategy has served us well ​in the past with this series of ​films for Squarespace.

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Jan'2​3

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£20,000​

Award for Creators

A New Blood first with Canva



In a recent study, Adobe ​revealed that creators make up ​23% of people globally, ​meaning nearly one in four ​individuals are contributing to ​art and creativity. They may not ​be studying art or design, or go ​on go make a living as a ​creative professional. But ​Canva empowers everyone to ​design. Together we will ​celebrate and encourage ​students creating for ​themselves, building fans and ​influencing communities online ​– with New Blood's first ever ​brief for creators. Who better ​than Canva to partner in this ​space?

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Jan'2​3

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£27,250​

New Blood High

An earlier intervention




D&AD produced a successful ​short course on Creative ​Bravery for homeschooling ​parents during the pandemic. ​Now we are entering into ​partnership with WPP and ​Daydream Believers to set the ​very first New Blood brief for ​high schoolers. Our shared ​goal? To stimulate interest in ​our industry and open young ​minds to the possibility of ​career in creativity.


We expect to up to 300 schools ​in the UK, generating between ​500 and 1,500 entries. ​Perhaps even more than our ​New Blood university students, ​high school pupils will need a ​simple and easy -to-use tool ​with which to create and ​present their ideas.

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Jan'23

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£25,000

New Blood Insights Report

Canva helps make New Blood, already the biggest ​creative student awards going, the most open and ​accessible too.


We know that way more work was created in response to New Blood ​briefs than was entered last year. The reason? With budgets tougher ​than ever, many Educators were forced to judge the work of all their ​students – and enter only those they personally believed stood a ​chance at winning a Pencil.


That seems an awful shame when this business of ours can be so ​subjective. Everyone deserves a chance.


This year we'll take away all financial barriers for students and ​tutors. Effectively we'll make New Blood free for all. However, rather ​than simply doing away with the traditional £20 GPB per entry ​(designed to discourage incomplete or ill conceived entries), we'll ​give New Blood the option to share their thoughts with us and with ​each other. Complete our short survey, give us your time and ​thoughts – and we'll flip this into a New Blood's first global insights ​report. D&AD x Canva's deep dive into the minds of the immediate ​next generation of creatives.

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Jan'2​3

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£60,000 GPB​

People Protesting Outdoors

Canva for Industry

How can D&AD help Canva reach a ​bigger audience and build ​awareness with established ​professionals?

D&AD Awards 2023 –

with Canva


The D&AD Awards are recognised globally as the

ultimate creative accolade, entered and attended by the best ​from around the world. In this our 60th year, an all time high ​of 29,315 pieces of work were entered into 41 categories ​across Design, Advertising, Craft, Culture and Impact – and ​judged by more than 400 leaders of the global creative ​community.


As Headline Partner in 2023, Canva will help amplify the best ​of the D&AD Awards experience.


How can we make it bigger, better, last for longer? Can we ​enable our global community of brand designers and digital ​artists, filmmakers, photographers, illustrators and ​advertising creatives to better showcase their Pencils and ​passion for their work?


See Example Partnership Report

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Launch Nov'22

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£100k

D&AD Awards 2022

4,268 creative companies from 76 ​countries submitted 11,726 entries, ​comprising 29,315 pieces of work.

30

20

10

0

% of Entries

US

UK

Germany

France

Australia

China

Canada

Japan

Branding


Canva's Headline Partnership of D&AD Awards 2023 will ​be centred around its sponsorship of the Branding ​Category.


This includes the design of individual brand elements ​and entire branding schemes, new brand identities, ​brand refreshes, logos and methods of brand ​expression.


898 Entries from 76 countries in 2022

488 Agencies entered work

– D&AD's second largest category (after Film)


See last year's Pencil-winners in Branding

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Launch Nov'22

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£100k

Awards Comms

Celebrating the visual economy



Our partnership acknowledged ​and Canva credited across all ​D&AD Awards 2023 ​communications. To include ​web, social, email, experiential ​at D&AD Festival and on-screen ​at the Ceremony.


Plus tickets for Canvanaughts.


Entries are open now, with ​design agency RE asking 'What ​making it is made of' in an ​exciting launch campaign.

Promotional Toolkit

For all Judges, Nominees and ​Winners


Customisable Canva templates for ​all Judges, Nominations and ​Pencil-winners to shout about ​their achievements all over the ​web.


Plus templates for Advertising ​Agency, Design Agency, ​Production Agency and Client of ​the Year. Possibility to extend to ​'See my work in the D&AD Annual ​2023' comms from September.


– 330 international Judges

– 1,362 nominations (in 2022)

– 702 Pencils Awarded

– 130,000 visitors to The Annual

D&AD Lates w/ Canva

After hours community ​networking events @D&AD


D&AD Lates are our series of ​creative meet ups, co-hosted in ​the past with brands such as ​Microsoft, Adobe, Shutterstock ​and Penguin. We might invite a ​series of creators to go head to ​head in a live Canva art ​battle/dramatised product ​demo. Or target specific ​communities such as Branding, ​Fashion or Film. Explore the ​metaverse. A Canva Christmas ​party for the creatively self-​employed?


D&AD will work with Canva to ​programme the events series. ​Capacity 200.

Canva @D&AD Festival

Work with D&AD to produce a ​community-led brand activation


Build awareness and create ​opportunities for trial at our May ​Festival.


See: Part digital installation, part ​product demo, the Microsoft ​Surface Experience encouraged ​creatives to contribute to the ​Festival identity with works ​created on Surface.


Projected attendees:​


– Judging Week: 1,200​

– Festival: 900​

= 2,100 (+ Transferable tickets)​

Enterprise Dinners

Networking with Key Prospects



With a guest-list drawn from the ​agency A-List, D&AD and Canva ​will co-host a networking dinner ​for leaders in brand design.


– Judges Welcome Dinner

– Design Dinners

– Teambuilding events

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From Jan'23

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Jan'23

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£50,000

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From Feb'23

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From £50,000

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From Feb'23

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From £50,000

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May'23

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£15 - £25,000

Canva for Talent

How can we educate creatives to ​what Canva can offer them as a ​team member and help your Talent ​Acquisition team with recruitment?

D&AD New Blood


Build your employer brand with a place on the global ​creative curriculum.


New Blood is the world's largest graduate programme ​for art, design and commercial creativity. Creative briefs ​set by global brands like Disney, Netflix and Nike and ​are taken on by students, recent grads and emerging ​talent in 114 countries.


See more on Canva's involvement in 2022


Opportunity:


Extend your search for talent across the global creative ​curricululm, by being the subject of a New Blood brief. ​Part of an international recruitment process that ends ​with job placements.


Speaking opportunities at New Blood Festival 2023 ​(July)

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Launch Oct'2​3

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£27,2​50

D&AD Shift with Google


Shift is a free night school for self-made creators ​without a university degree. It's enabling a richer mix of ​talent to kick start a creative career in Sydney, New ​York, London, Berlin/Hamburg and Sao Paulo.


How might we expose our Shifters to a career at Canva?


Brief Sponsorship:

Set a creative brief for Shifters that calls for them to ​demonstrate the skills you require. The Shifters work for ​your brand will become the centrepiece of their new ​portfolios, that will be promoted extensively by D&AD to ​creative agencies and employers in each city.




Embed Canva into the curriculum

Partnership status and speaking opportunities for ​Cavanaughts. We'll teach Canva and introduce your ​employers to Shifters at portfolio nights (whilst ​extending the Canva Toolbox to our 100+ Shifters ​across all cities).

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£30-£50,000 per city

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£20,000 per city

Next Steps

For Canva to consider the ​opportunities presented here – ​and contact D&AD so that we ​might review together and ​determine the best next steps.

Canva

Sammi Vaughan

Partnerships Director

sammi.vaughan@dandad.org


Katherine Lathwell

Head of Partnership Delivery

katherine.lathwell@dandad.org


Rediate Negash

Partnerships Manager

rediate.negash@dandad.org